Client: Zachary Feder is a leadership development consultant specializing in integral theory, developmental psychology, and more.
Project Description: Update Zachary’s website to focus on his written content while providing a front page funnel to information about his consultant work.
The Inside Scoop
This page documents a major update and overhaul to my previous site design for zacharyfeder.com.
After I developed his original site, Zachary came to focus more extensively on content marketing to promote his consulting work. As a result, his website required a shift in focus as well, up to and including the addition of a blog.
Fortunately, I build all my sites on a framework that makes updates relatively painless and which allow for maximum customization, so I was able to add needed features into the existing iteration of zacharyfeder.com without heavily disrupting his existing online presence.
- A one-page design topped with a big ‘ol full screen content slider
- Content boxes directly beneath the slider, each highlighting different key focus areas of Zachary’s consulting work
- A testimonial slider for social proofing
- Logos of client companies
- A section featuring Zachary’s latest blog posts
- A floating nav bar
- Blog implementation with sidebar
- Fresh layout and updated visuals
I implemented a great deal of these features through a theme change on the independent WordPress installation which serves as the backbone for Zachary’s site. However, following this change there were quite a number of small details which needed customization—including recalibrating the site’s compatibility with mobile devices.
In my experience most themes, whether they claim to be “responsive” or not, require adjusting through CSS (and sometimes more intensive means) to create a seamless experience across mobile platforms.
In any case, with some adjustments for style and functionality, the new site came together quite nicely—if I do say so myself.
My Favorite Part
The clean, magazine-like feel of the new layout.
See the results: