Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
In addition to building out the site, I also provided instruction in best blogging practices, SEO management, and promotional strategies.
My client wanted a design that reflected her professional attitude—strength, femininity, and business savvy. Her logo was red, so I went with a split-complimentary blue and purple palate to emphasize those qualities.
The symbolism of the frog, in particular the glass frog, was important to Justin’s branding, so I set to work creating an image capable of representing his business.
Now, normally https certificates need to be purchased—and renewed—from an external registrar every three months. However because I always setup independent cloud servers through Digital Ocean, I was able to install a serverside system capable of generating free https certificates automatically.
In my experience most themes, whether they claim to be “responsive” or not, require adjusting through CSS (and sometimes more intensive means) to create a seamless experience across mobile platforms.
Scappoose Business & Tax (Scaptax) had an old Joomla site which a) was not mobile friendly; and b) they could not, for various reasons, update. Obviously, this was a bit of a conundrum.
The big challenge here was that we were moving overseas to Japan, and needed a website that would allow us to stay in touch with our Stateside clients, while also serving as an internationally capable online store for our products.
The real trick with this site is that it has to house two largely disparate (yet frequently overlapping) portfolios—namely freelance writing and web design.