Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
In addition to building out the site, I also provided instruction in best blogging practices, SEO management, and promotional strategies.
Scappoose Business & Tax (Scaptax) had an old Joomla site which a) was not mobile friendly; and b) they could not, for various reasons, update. Obviously, this was a bit of a conundrum.
This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
The big challenge here was that we were moving overseas to Japan, and needed a website that would allow us to stay in touch with our Stateside clients, while also serving as an internationally capable online store for our products.
As part of our developing marketing strategy for Laceworks Jewelry, we decided to start focusing on event driven sales campaigns.