Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
In addition to building out the site, I also provided instruction in best blogging practices, SEO management, and promotional strategies.
This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
The big challenge here was that we were moving overseas to Japan, and needed a website that would allow us to stay in touch with our Stateside clients, while also serving as an internationally capable online store for our products.
As a transcultural music ensemble delivering ancient and modern koto music on traditional instruments, it’s really no surprise that Oregon Koto-Kai would be ready to grow as an organization.
The real trick with this site is that it has to house two largely disparate (yet frequently overlapping) portfolios—namely freelance writing and web design.