Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
In addition to building out the site, I also provided instruction in best blogging practices, SEO management, and promotional strategies.
This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
The big challenge here was that we were moving overseas to Japan, and needed a website that would allow us to stay in touch with our Stateside clients, while also serving as an internationally capable online store for our products.
As a transcultural music ensemble delivering ancient and modern koto music on traditional instruments, it’s really no surprise that Oregon Koto-Kai would be ready to grow as an organization.
The real trick with this site is that it has to house two largely disparate (yet frequently overlapping) portfolios—namely freelance writing and web design.
As part of our developing marketing strategy for Laceworks Jewelry, we decided to start focusing on event driven sales campaigns.
The trouble with kotos is that you can’t just restring ’em like you would a guitar or a violin or what have you. You actually have to get a koto expert to sit down with the six-foot long thing and battle it out for the better part of an hour.
“Peter is amazing — so easy to work with, responsive, and pleasant. Thank you, Peter, for the beautiful poster and writing for our website. Thank you so much!” —The Bautista Family