Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
In addition to building out the site, I also provided instruction in best blogging practices, SEO management, and promotional strategies.
My client wanted a design that reflected her professional attitude—strength, femininity, and business savvy. Her logo was red, so I went with a split-complimentary blue and purple palate to emphasize those qualities.
Now, normally https certificates need to be purchased—and renewed—from an external registrar every three months. However because I always setup independent cloud servers through Digital Ocean, I was able to install a serverside system capable of generating free https certificates automatically.
As a transcultural music ensemble delivering ancient and modern koto music on traditional instruments, it’s really no surprise that Oregon Koto-Kai would be ready to grow as an organization.
My role was to edit this piece and get it out to Bark’s list ASAP in order to stop a proposed logging operation that was threatening Northern Spotted Owl habitat on Mt. Hood.
It was up to me to edit this piece, and prepare a signup page for folks who were interested in Bark’s then-new campaign to remove old logging roads from Mt. Hood National Forest.
In the Bark office there was always contention about using social media logos, because to do so was to indirectly promote—and tacitly endorse—for-profit social media companies.
Around this time, Bark was looking to tryout designs that increased click-through rate.