The real trick with this site is that it has to house two largely disparate (yet frequently overlapping) portfolios—namely freelance writing and web design.
As part of our developing marketing strategy for Laceworks Jewelry, we decided to start focusing on event driven sales campaigns.
The trouble with kotos is that you can’t just restring ’em like you would a guitar or a violin or what have you. You actually have to get a koto expert to sit down with the six-foot long thing and battle it out for the better part of an hour.
“Peter is amazing — so easy to work with, responsive, and pleasant. Thank you, Peter, for the beautiful poster and writing for our website. Thank you so much!” —The Bautista Family
One of the biggest challenges was setting up the shopping cart to be as richly featured as possible while keeping the overhead—both in terms of plugin costs, and server processes—as low as possible.
The craziest part of this campaign was that I didn’t have a chance to produce and schedule it in advance—so I was literally making the emails from my laptop in the back of our booth during the show. o.O
Nina needed a simple site that could serve as the hub for her freelance writing and translating business. She wanted a straight forward, minimalist design that still retained a classic, sophisticated feel.
This has got to be one of the most delicious projects I’ve worked on to date. I mean seriously…Who doesn’t love ice cream?!
“If you want to give your business the brilliant writing it deserves, then look no further.” —Myra Sicilia, MS, NCC, LPCi